Read All About It

Professor Green's Official Blog

Avalon Video Shoot & Burger Gang Party at the Edwin Store

Thursday last was quite a day. We started off with the not-so-small task of shooting the video for Avalon. This was to be Pro’s first full-performance video so no crazy props or costume changes, just one awesome location and the band playing the song over and over again. From 10am till 8pm.

The location is an old mental asylum that’s fallen into disrepair. Add some smoke, natural light flooding through stainless glass and a few spots and it was looking pretty special. Personally I would have ordered a few white doves to come up from behind the drums but hey it’s not my gig.

One of the opening shots is of Stephen entering the asylum / performance space. Now these jeans he’s wearing are rather good. They’re made by Edwin, a company that recently invited us to throw a Burger Gang party in their Shoreditch store. Rather unluckily, the dates in the diary suddenly clashed so we had the Avalon shoot going on late and the Burger Gang party starting early. I left the Avalon at a rather early 5pm, things were looking on schedule, no dramas so far.

Over on Charlotte Road, EC2, Lewis and the good people from Edwin were putting the final touches to the shop. Pretty simple really, free cocktails courtesy of Hoxton Gin free Remedy beer ON TAP!

Mini cheese burgers from Red Dog Saloon, home of all things B.G.O.D. We also had a sick DJ, I probably should find out what his name was…

Frig, what was it? Tip of my tongue…. tee-hee, of course it was none other than The Last Skeptik – if you’re not up on his beats then check him out – the man’s a machine and has kindly lent us tunes for the last two Puma x PG videos we’ve done. Go find.

We made a small shrine to Aussie Nick, the burper from Burger Gang Episode Two. Then we opened the doors and the shop went from this….

To this….

Thankfully we had a good doorman because it was a road block by 9. But then when you have the world’s best flyer and free beer that’s bound to happen.

Next up was the hot wing challenge. Lewis has done this so many times now (firstly on Burger Gang Ep2, then for ITV’s new TV show All You Can Eat and finally head to head against Gino Di’Acampo on Let’s Do Lunch) that it seemed like another member’s turn to step up. Di’Acampo backed out in front of a live audience egging him on. But I’m not as lily-livered. Or I’m just stupid. Either way I was up against 4 others including Toby from O Children – the only guy I know who is taller than Lewis, and a wrestler called Barbell Bateman who gets into arguments at his local curry house because they don’t do curry hot enough. Tough competition.

Now for the science bit. To clarify the heat we’re talking about let’s refer to the  barometer of capsaicinoids commonly known as the Scoville Scale.  A bell pepper has zero Scoville Heat Units (SHUs) whereas Habaneros, a fairly punchy pepper, come in at 400,000 SHUs. The naga chili sauce that we were eating on our hot wings comes in at a blinding 1.4 million SHUs. And blinding it was; law enforcement grade pepper spray comes in at 1.5 to 2 million SHUs. Thankfully I didn’t know that last fact at the time. But it certainly explains this.


And this

We weren’t given gloves this time, so even after washing my hands twice I still managed to put the oil residue into my face as I tried to wash away the snot, tears, sweat and lava sauce. Hence the red blotches. Take my word for it: it hurt like fuck.

This guy won and I came last I think. Actually no, Toby from O Children had to run from the shop and puke under some scaffolding. He then went home and was not in anyway happy, so he lost.

The winner…

The challenge is to eat all six wings and then sit out ‘the burn’ for five minutes – no liquids, no movement, just a whole heap of weird things going on in your body as it says ‘what the fuck are you doing to me?!?’ and starts shooting endorphins all over the place like some bodily fire extinguisher filled with morphine. And there is a high. But it’s definitely not worth it. It’s just your body going ‘Oh wow, I didn’t actually die… whoop whoop…’

Now Greeners told me that he didn’t enjoy the spectacle but this photo clearly says otherwise. It’s a strange thing to do and it’s a strange thing to watch, but I think the British like such things, and, in my endorphin x Remedy fug, I remember a hell a lot of shouting and an equal amount of laughter.

The next day I didn’t make it anywhere near the office but Joakim, our editor took a look at some footage and made this little taster that pretty much so sums it up…

B.G.O.D. x EDWIN – The Hot Wing Challenge with Rufus from Rufus Exton on Vimeo.

After that, it was all a bit of a blur as we set off to celebrate life and kill the alien in our bellies with vodka. Thanks to everyone involved…

Edwin 47-49 Charlotte Road, Shoreditch, London, EC2A 3QT

Red Dog Saloon 37 Hoxton Square, London, N1 6NN

Hoxton Gin & The Hoxton Pony 104-108 Curtain Road, London, EC2A 3AH

Remedy Beer







Tags:, , , , , , ,